There is a place. Like no place on Earth.

A land full of wonder, mystery, and danger!

Some say to survive it: You need to be as mad as a hatter.

Which luckily I am.

~The Mad Hatter

Monday, August 5, 2013

Art Marketing ~ Life on the Dark Side

The Good, The Bad and The Ugly

Let’s be real here. Art does not Sell Itself.

Most Artists stink at marketing their own work. It’s hard to sell yourself. It’s hard to sell your baby. Not everyone thinks your baby is as cute as you do, but that’s OK. Many folks will see what you see, but sometimes you have to gently help the process along.

There are so many great books on art marketing, that I don’t want to rehash the obvious. I will provide you a few recommendations of my favorite business building books.

Over time, I’ll share with you some things I know to be important in marketing my art and developing a following and collectors. I’ll share with you the Good, the Bad and the Ugly tactics and results of my efforts.

Stay Tuned!

Joy & Laughter

I'm aiming for the emotional honesty of Van Gogh and the promotional skills of Coca-Cola!
 ~Dion Archibald

Must Have Books

How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul by Caroll Michels

Guerrilla Marketing for Artists: Build a Bulletproof Art Career to Thrive in Any Economy by Barney Davey


  1. Thank you for another great article. Where else could anyone get that kind of information in such a perfect way of writing. Art Marketing

  2. Thanks James! I'll be sharing more of my experiences and success stories. Be sure to check out the post: Pulling a Rabbit Out of a Hat.
    Joy & Laughter